You say listen, sidekick, what can you tell me about my average conversion over the last thirty seven days And he'll say here's your average conversion. Can you give me the stats on black friday sales, which took place between the thirty-first and thirty-first of May? I have a question. Can you create a twenty percent off coupon for such and such a product? So that's what you do in a chat room. And he tells you okay, I've created a coupon that's active right now. Here's the thing. Hello, you're listening to the podcast about e-commerce made simple. Once a month, I host an inspirational figure from the French e-commerce ecosystem for a friendly, unpretentious chat about the subjects they're passionate about. The aim is to decipher e-commerce trends and share practical tips for making your e-shop a success. I'm Joseph Aubry, co-founder of Loyoly, the loyalty and sponsorship platform that lets you engage your customers through over fifty different mechanisms. Share user content, customer friends and much more to increase your LTV and decrease your cac. If you like Loyoly Talks, subscribe and feel free to leave us five stars on Apple Podcasts or Spotify to support us. Happy listening. Ok let's go. Hello my dear Simon. Hi Joseph, I'm very very happy to be here late. I just want to clarify and that's it. It's no good. No, it's not right at all. But it's for a good cause. Yes, it is. I was with some very good customers who call each other very separately. We launched yesterday, so it's all part of the game. I took the opportunity to congratulate us. When we made the site. No, no, but I took the opportunity to come and see them. We talked a lot, so I'm late and that's that. But I'm not always like that. It's okay, we've got, we've got time. Listen, I'm really happy to see you. We've known each other for a while now. Yeah, back in the Wink days. Exactly. You know, when you called me earlier, it had Wink written all over it. I can change that right now. It's no longer possible to keep this, but please. Well, listen Simon, it's great to have you here. Actually, it's going to be, it's going to be pretty cool. So listen, we're going to talk Shopify, of course. We're also going to talk a little bit about best practices, a little bit about all the types of things you can share from time to time, especially on LinkedIn. We'll also talk a little about AI. So that's it, we're going to cover a lot of topics. So I can't wait to get started. And then, as usual, what we, what Paul Louis has launched as a trend now on the Tout à fait podcast. I'd like to introduce you, but maybe you could also tell us a little about what you do outside work. I know you do a lot of stuff on the side, so maybe you could tell us a little bit about that. No, but listen, my name is Simon Lefebvre, and I'm one of the three co-founders of Moon Moon, which is a Shopify expert agency. My other two co-founders are Thibault Briey and Benjamin Bricebourg, who clearly do most of the work. I'm more in charge of partnerships, the agency's image and organization, and they really do a bang-up job. Yeah, totally. I was on the phone with them a minute before starting this podcast. Well, listen, we've been around for five years and we've become experts on Shopify. Before that, what I like to say is that we were already developers, but we also developed web applications, so we were already doing a lot of things. We even did WordPress, which was very good, Magento, but a little, and Prestashop too, so in fact that's why, when we're asked to compare solutions, we've often regressed to explaining that, quite honestly, we don't know these platforms very well any more, so it's very difficult for us to say that they're the best. difficult for us to say that it's better less good and so on, but in any case we also know the shortcomings of each one, including Shopify, so we talk about it. Otherwise, to finish my presentation, as you said, I'm also quite active on Linkedin, trying to post once a day, except for the last two weeks when it's been complicated. commerce called contrevent for those who know and then we have our own podcast as well. I hope to be able to invite you one day I told you when you organized this with great pleasure but it's called le shop des titans, I run a bit, I see my mates and I'm passionate about surfing, even if I have a relatively middle level. Just like everyone else. But it's hard to say you're passionate about surfing and at the same time know that you're not very good, you know. That's a good sign, yeah. Perseverance. Yeah, yeah, anyway, I love it, I love it. So, as soon as I read your book, I'll try to make some or if I can. There you go. The first question I'd like to ask you is whether you're a Shopify agency or a QVEMA agency, because I get the impression from watching the various shows that you actually accompany almost every Shopify brand that launches on the show. Partly, I know that's not all you do. But in any case, a lot of them have been on the show, I've got the impression no Yeah, so it's nice to say that, in reality, we've only had four. It's already very good this year that they've been on the show. But it's true that I communicated a lot at the time about that, so everyone was a lot a lot told me what you're telling me right now. So we've had four brands on this year, so we've had - I'll have to try and remember - ener call pimpan merci and dijo on again, so even if you've already been on, we've still prepared things for the show. But in reality, everyone tells me you're too lucky and all that. So yes, we are too lucky, it's a lot of communication and a lot of people contact us as a result. So it's a period when we get a lot of requests too. But in reality, this period is quite difficult for us mentally, because there's a lot of pressure. When you've got your customer on TV every week, you've got to make sure that the whole customer experience is perfect, that there are no problems with payment, and so on. It's really stressful, to be honest, and what's more, we're on the phone until midnight sometimes, like an hour, and it's like ten days have gone by really late this year, so you're just sitting in front of your computer, waiting for it to pass, and in fact it's getting late, so it's not a very easy time. So obviously, we're not going to complain, we're too happy and they've all done great things. I mean, they're all very, very happy. It's had a huge impact. If you like, we can talk about it afterwards, but you were saying that you prepared a lot of stuff beforehand. What's the Good Moon checklist before a coffee run? First of all, we don't make any changes to the sites two weeks before the event. Yes, which we don't always respect. But in reality, it's generally not us who push this, because we're rather, we try to be as safe as possible. On the other hand, we do run at least one week without modification. And after that, good practices are rather silly things, but they're always, not necessarily always sexy. But it's a reminder that the brand has been passed on to someone who's going to be my partner, with a logo that's going to be my partner somewhere. Quite quickly, the photo of the founders, which ideally is a robanneur. Change your meta description and meta title. For those who don't know, title methods are what appears in Google when you do a search. For example, if you type pimpant, Kevin's lot in our company and you've just written cosmetics, not cosmetics sorry, but powdered everyday products, for example, it's a load of rubbish if it's built to kill me, so it doesn't hide anything, whereas if you put he'll be on in ten days, dapper, the products what's-his-name, people immediately see that they're watching the show, they see that he's written that, and that's positioning quite a lot of advertising at that point too, because it's a good opportunity at that moment for your competitors to position themselves on your brand on the evening of who's going to be my partner. So be very careful. Because people say yes, but in fact, I'm bound to be first in SEO at that point. My site has been up and running for a long time. Yes, that's true. On the other hand, if your competitors are a bit smart, they'll buy your keyword that night. And if you haven't bought it, you're going to lose traffic. And at one time, I can't remember which brand did this. I think they were brands that did. It was glass jars with plants in them, terrariums. Okay, I think there was a field brand that had passed. His competitor had positioned himself on it. As a result, he lost a lot of traffic, and it all looked the same. The brands also looked very similar. In short, you have to watch out for that. So, in a slightly trivial way, you can just create a pack that will be associated, or even several on which you do a pricing with a Fomo on tonight, at midnight or tomorrow. Well, generally speaking, you have to say the same evening, but brands usually leave it longer, but tonight at midnight, end of the offer, and so on. What you need to know is that a lot of what we call cold prospects come to your site at that time. So they don't know your brand. They've seen you on TV, they think you're cool. They don't know your brand, they don't know exactly how it works. They don't know what your best-seller is. So you really need to direct them to you. You don't know me, you've seen me on TV, you think I'm nice, you're going to try my products, take this pack. It's nineteen euros ninety. It's the QV, the agent. That's exactly what it is. Pay attention to your pricing too. You can say, OK, I'm on TV. People are willing to pay a little more. But that's not totally true. You have to manage to keep the price, I think, under thirty euros. For example, if we take Paimpan, on the same evening, their average basket was around, I think, eighteen or twenty euros, you see. Which isn't very high for e-commerce, because you have to pay for everything. On the other hand, they've made a lot of sales, they've captured a lot of e-mails, a lot of prospects, and so for retargeting it's important. And that's one of the points that concerns us a little less, because we're not acquisition agencies, or we do tracking now, especially server side. But you have to make sure that your tracking and retargeting on Facebook in particular, and so on, are very well calibrated so as not to lose this retargeting because, in fact, you have enormous traffic and that's it. So you have to be careful. And then, there are other things, but that's it, so organizing these menus is also hyper-important at this point. Don't bother trying to show the completeness of your products. People don't give a damn, because as soon as you've got a second brand after you in my company. Then you see the traffic drop from twenty thousand people on your site to a hundred in two minutes. That's not exactly what I'm talking about, but it's something like that. So you have to be careful. So, you have to pay attention to all these points. And then, the point I wanted to raise, but which has nothing to do with us, I'm talking a lot here, aren't I? I'm talking a lot here, aren't I? Obviously, you don't have any control over that, but typically, who's passed at ten o'clock and would have ten days passed after midnight. You can divide your traffic by ten, and consequently your income that evening too. So that's a bit of an impact. You see, Dijon was a typical surprise this year. We had far fewer people than last year. Yes, but yes, but last year, you went to twenty-two hours with the commercial break, which was also the case for Pimpan. It seems to me, I'm not going to talk nonsense. In the middle, you mean, you're on and while you're on, you've got a commercial break, so people are going to check out your site. Exactly, exactly. And that has a huge impact. Yes, I can imagine. So, if you know the people at M 6, you have to go out and ask them. Maybe put on a show that makes an impression, so that they'll put their foot down. Exactly, exactly. And we've started to be contacted by other brands who will no doubt be selected for next year. Yes. Who we'll probably be working with. So we've got two here. They're not confirmed, but we're working with them and starting to advise them. And that's what I tell them. I tell them, but you have to be remarkable. Not in the sense that you're a super-smart person and all that, but you've got to keep your TV appearance on TV. Yeah. Entertainment. Typically Enercool, yeah you see Enercool, they're from Nantes so we had them. Maxime, I think you said. You must know a lot about this place. Who I ran into, I think, the next day or the day after at the palace in Nantes. The day after, the day after that. What we didn't say, but we're both Nantes people, in fact. That's it, we can, we can say it. That's what I didn't say. It's the best city in France. One of the best cities, despite what the media may say. You can see Maxime It's still really dangerous, you have to walk around with a gun. No, you don't. No, but then he said, yes, it's still TV. And everyone who's been on now isn't too naive about that, because it's still TV if you've got a great product but your TV appearance is bogus, or they're not going to play you, because there are people who are recorded who aren't on, and they sort it out afterwards. That's what I'm talking about. And what's more, you find out very, very late if you're on or not. Okay. You know, I think, the recordings are in September and you don't know until November, I think something like that. At any rate. In two months, you don't know, you've recorded. In fact, your passage sucked. Right, so yes, you have to, you have to, it's still TV. So if there are a few out there, I think, who might be listening to us, who are applying. Make a remarkable passage, evoke the subjects, evoke the societal subjects too. So don't make a fool of yourself just to appear on TV, but try to make an impact. For example, if they played the dapper one during the commercials, it's because they broached the subject of the four-day working week, and Marc Simoncini in particular reacted rather coolly to that. And so did Anthony Bourbon. And that clearly caused a reaction. It's a real four-day job and all that and social issues. And afterwards, apart from the fact that it was a subject that was going to be talked about, they got a lot of support for the next day. People just didn't get it. That's the future, it's four days a week and so it was interesting, so if you talk about subjects like that, it's very interesting, and ten days later they'd gone to commercial breaks because they'd turned down the offer for one percent of capital, which had never happened before. So in fact I didn't know that. In fact, they had offered, they were asking, I think, I don't know if I'm talking nonsense, but something like two hundred thousand for eight percent. Yes. And in the end, I saw his first name. Eric the Archbishop offered two hundred thousand for nine percent. He wanted one percent more. And they said no to one percent. And they said no for one percent. And so, that, even if it went through, it's like the ah-mode thing, but it was a close call. In fact, they say no, they're the ones who turn it around, you know. So there you go. And what do you think of the four-day week, so that we can reach more people? We'd like to do that, but it's very, very difficult. We were talking about it just before on Black O, we're growing and so we're wondering whether to stay with a stable team and say okay, we'll just concentrate on certain customers with a very high level of quality. Or do we continue to grow, to increase sales? So in short, we're not really in that phase yet. But clearly, we'd love to get there. But I can tell you this. Like the rest of us, I loved it, but it's... I don't think it's the right time for you to be doing this. I think it's impossible right now, but maybe one day, who knows. And cool. You've shared a lot of really really really interesting tips, things that frankly you can't think of unless you say so. Even things you discover when you analyze the statistics after the event. The schedule, we knew, but the impact is, you know, times ten, it's really that, but it's almost mathematical, it's really inversely proportional, inversely exponential, I don't know what you'd call it, in short, the more time passes, the more you divide your audience by two. Basically, every hour, you divide by two. So it's pretty important. Ok and typically, you've given a lot of recos for brands that are potentially going to appear on the show that's going to be my partner. But beyond that, I imagine that one of the first steps for other brands you work with when you start this part of the process is to do a bit of an audit. Can you tell us a bit about your process and what are the biggest issues you're going to be scoping out during this one? Yeah, it varies depending on how we work, because when it's a redesign, which is often the case, we look at how the site is made. What are the site's main flaws? So we'll do a speed analysis of the site. What applications are on it? Are they useful? We'll take a look at the UX, how it's made? We'll also do a little SEO analysis. Let me reassure SEO agencies. We're still not an SEO agency, but we're here to see if the title tags are well positioned, etc. So we can see what's broken. It's just that he made you up, you did some content recently about SEO agencies. Yes, in fact, it's very crazy with agencies. Yeah, well yeah, we kind of turned it around. I actually did a piece with Kate Herchuez Flair Agency, which I'm getting to know pretty well now. But in fact, we turned it around a bit, the one who wanted to do a bit of the boxing matches between the two because she's there the opposite problem. So no, I have absolutely nothing against SEO agencies. I mean, I find it fascinating. I love it. We don't have the time to delve as deeply into the subject as we'd like. But no, we've got nothing against SEO agencies. The problem is that SEO agencies sometimes, well often, just come in and do a bit of a rough analysis of the site and say, well, that's what needs to be done. But in fact, you're not taking Shopify's specific features into consideration. Yeah, it's in its entirety in terms of the buying journey. That's it. And so in fact, you also have to understand that integration agencies like us, if you want to implement SEO recommendations from the outset, as thorough as what an SEO agency was offering, that required a lot of time for integration agencies too. So in fact, it's a major cost for the SEO agencies, which will bill the client. Plus we're going to have to explain it to the customer. In fact, we're also going to have to bill for this support, which is very important. And it's a bit difficult for the customer to say, OK, so in fact, what we can do, what we generally do and which has less impact, is that we come and prepare the whole technical base for this euro. So we position the tags well. We also pay attention to keywords. We try to put as much content as possible on the collection pages, and so on and so forth. So we put in all the best practices, and after the launch, we say, well, your SEO agency can come back and look at it. We'll make some minor adjustments so that we really have the right thing to do. And in fact, the impact is almost the same as if you'd prepared for four months beforehand. Because, except for the content, if you've prepared without blog posts and you're throwing them out on the first day, that's not good practice. It's better to help them over time, but it's still better than if you've got nothing, that's for sure. But in any case, on the structural part, you can, you'll always be able to modify it in time two. Okay. And then, to come back to your initial question about best practices, there are several things. Either you look at the site and you see the site's flaws from a structural point of view, from a customer journey UX point of view. In fact, the site is p t, but it could be bugs, navigation bugs, it could be elements that aren't well placed. It could be a product argument that's very, very badly structured, and so on. If you can see straight away that the site is a bit of a mess anyway, even you, you know, you go to a site, you're going to repeat pt. In fact, we don't do any u x analysis, and in any case, it's heroic. You see, we're going to go and put on some kind of top to see what's going on because, in fact, we're going to see straight away that it's crap. Of course, we do keep an eye on the stats, i.e. conversion. If you come across a site that's fucked up, but the conversion is five percent, we'll tell you, oh shit, you've got to watch what you're doing. You can't just come in and say, we're doing great design, great integration, we're going to blow everything up, we're going to make you something really stylish because, in fact, if you want to say it works. Chances are, you'll realize that the target audience, or at least the customers of this brand, are used to this structure. So be very, very careful how you modify it, and so on in these cases. On the other hand, if you see that the conversion rate is low, there, in reality, we don't ask ourselves too many questions. We redesign the site with good UX practices, and after launch, usually three months later, we do an analysis to see if we've had good performance. At thirty days, you can see if it's had a positive impact. But generally, what we propose is a CRO analysis after three months to really see how the people adjusted at the margin are behaving. And here, in CRO, one hundred and fifty-four thousand things need to be done to adjust the margin. There's a really basic test I've done, or that I'm in the process of doing, with a cosmetics brand. In their colors, the buttons are gray, quite light, and they wanted to keep that in the charter. So when we designed the site, we kept the buttons light. And yet, we had warned them in the contract, it's not that great and all. But at the same time, we didn't have any proof that it was right or wrong. So we did an AB test, putting the button in black, a little bigger. So a little less stylish, but a lot more visible and all that. The conversion rate is twenty-two percent higher when it's black, and the average shopping basket is thirty percent higher. That's crazy. And for a color of air. And honestly, even though it's already our basic co to put it in black, I could never have imagined that the impact would be so great. So you've got a lot of stupid things like that to watch out for when you launch your site. But then it's something I repeat, and I'll stop there, that I repeat at every launch and even before launches, I tell brands that I'm transparent with them and that the perfect site at launch doesn't exist. Because neither you nor we, even if we do sites every week, know whether that site is exactly adapted to your current clientele, to cold prospects, whether over time, in relation to the offers you're going to put in place, it's going to be exactly like that, and so on. So what we generally propose is to say okay, we'll do eighty percent if it's perfect. Of course, we try to do a hundred, but it's certain to be a passer-by. We do eighty percent if perfect, and then we adjust over time, and so on. That's what we did with Dijo. We launched the new site a year and a half ago. And if you take a photo between a year and a half ago and now, it doesn't look exactly the same. We've changed a lot of little things, like the product sheet, we've raised the product arguments a bit, we've put them a bit higher, the buy button is a bit higher, we've reduced the size of the photo a bit to make it all look better. Yeah, okay. And it's all stupid stuff, but it works. And today, the conversion rate, especially for Dijo, you see, it's increasing over time over a comparable period, you see. Yeah, okay. So anyway. After that, it's true that yeah, the CR0, if I imagine a topic, we'll be able to come back to it, but quite complete. And typically, what are some of the biggest and most common mistakes that you typically see that maybe those listening to us can avoid. Well, there's one thing that's all very silly, but it's, it's the, there are two, there are lots of things that get into your head. So, the first thing for me is the tagline on the hero bana. I'm going to talk about cold prospects. After that, I tend to think of the home page because that's what you see when you analyze a site. But in reality, on sites where acquisition is very much focused on product sheets, the analysis is a little different. But I'm going to start on the home page, then I'll talk a little about the product sheet afterwards on the home page. The main mistakes, and this is the stupidest one, are that your tagline, i.e. your catchphrase, isn't clear and doesn't add value or make you want to buy. Your value proposition. Your value proposition, thank you very much. It's not clear. And the other mistake in this mistake is putting your brand in this tagline. So for example, it's like putting oyoli, come to us, we're stylish. But ok but except that in fact oyoli ok in fact I've already been to his site I know that you're called like that you're stylish ok but why you see so in fact it's not that it's that oyoli you get rid of it you put your logo somewhere, you don't necessarily put it too big either, it's useless, who cares. That's what I say all the time, it's either people don't know you and they don't give a damn, whether you're Nike or Adidas, or they do know you and so they already know where they stand. I mean, don't try to put your brand everywhere. People have it, they don't care. It's your product that's important. You see, Dijo works very well. If it was called Loyoly, it would be the same, you see, it doesn't change anything. The name changes absolutely nothing. If ever the girls want to add, want to buy our domain name. That's that. Everything can be arranged. Right, I'll have a word with them. No, but there you go, so that's one of the main mistakes. So be very careful. Product advantages to highlight. Typically, you'll see that on Korea, we've done tests, AB tests too, with the scientific proposal, which is their approach, because their product is highly differentiating, and that's great. Because they said, but in fact, people are looking for these terms. And in fact, they were right, but I proposed an alternative where I said ten times more concentrated, I don't remember what I used, but basically, ten times more concentrated than your cosmetics and one hundred percent natural. And basically, I was suggesting in that sentence that, in fact, you were potentially ten times more effective too, you see. And in fact, that was the version that worked best. Because in fact, people don't give a damn about the scientific argument. What they want is for it to be effective, and then they'll go digging. And then it's okay, is it organic, is it made in France? Ah, okay, and I'm reassured and I tell myself that if I buy this product, I'm not doing anything stupid, and so on. First you want to solve a bread problem, and then the rest is nice to have, which will convince you that I'm going to buy this one rather than another. And so the good news in this advice is that you can actually all change it right now by listening to this podcast And ask yourself the question do I I I clearly say what my product is for And frankly, I don't have any stats, but I'd say I think there's at least fifty percent of e-commerce right now that aren't doing that. So that's something I come across all the time, and I say it all the time. And yes, but actually, you don't even have to spend any money to do this, you can do it yourself. You know, really think about what's valuable. And then, you can do B-testing for very little money. Solutions like Shoplift that we use, you know, that are. Shopplift, don't hesitate if you're a tool freak. Yeah, Shopplift, very good. Fifty bucks a month. Honestly, you'll get it back in no time. Okay. What exactly does it do? It does AB testing and you can do AB testing in many forms, i.e. you can put two themes in parallel at fifty-fifty if you like, you can do ABC testing. I agree. You can test conversion, average basket, CTR, click through rate. Do people move on to the next page after this one? You can modify them, just little things, so you can modify the code, so that's cool. So for us, it's interesting because you can make big changes if you want to on the b s. You don't have to do that. You have to do it right. Yeah, you have to do it right, and don't try to do it yourself. I'm not trying to sell a service, but just be careful. So there's that. So the hyper-important, hyper-basic timeline. And yet, frankly, it's already twenty percent of the job. The second point, and this is something I still see a lot in two thousand, we're in two thousand and twenty-four. Soon, in June, we'll be recording two thousand and twenty-four. It's the customer notes. Of course, some brands don't put them on voluntarily, like luxury brands and so on. For example, we've got this braided wear that we launched yesterday that I was telling you about. We don't wear it because, in fact, it lends itself, it doesn't lend itself to that. You see, you're not going to say. This product is 47 out of five. But on the other hand, on everything else, let's say classic consumer products, cosmetics and bathroom products. Above all, I'm looking for efficiency. Exactly. Yeah, that's true. You're right, maybe that's it. I'm going to panic like that, but I think that's it. And this, again, there isn't. And sometimes, when there is, you haven't fetched enough notes. And besides, I think tools like yours can also help with that. You know, getting notes, et cetera. So that's it. But that's still under-exploited. And through that, emailing, you see, so emailing relaunch. And what's more, with Klaviyo, frankly, you can do some things yourself. After that, there are agencies here that do it really well. So reassurance through customer ratings is hyper hyper important. Just to finish on this point, what I also say regularly is that, in fact, customer ratings are important. Because, in fact, when you're not known, when you're an unknown brand and you go to buy at Pimpant, for example, you arrive at Pimpant, you say I'd like to test the toothpaste powder, but you've never tested it. You say, “Maybe I'll look like a badger if I buy powdered toothpaste. You're really wrong. What I'm saying isn't a cliché at all, it's reality. I mean, when you say I bought powder-free toothpaste, a piece of powder-free toothpaste and all that, you see. So in fact you see a boo-boo, a boo-boo. Yeah, exactly. So, if you don't have any customer notes on this site, and you want to buy this powdered toothpaste, and you receive it and you say it's and you think it's crap and everyone's laughing at you, people will say yes, you're stupid, powdered toothpaste is crap, you know. Whereas if two thousand people have already bought it before, in fact, if the product isn't good, you can say frankly, two thousand people had already bought it before, and they were all satisfied. And so, in fact, you're less of an asshole because you actually bought it, when normally, you had all the evidence that said it was good. You know what I mean. So let me reassure you, de, de, de, de toothpastes are very good. I use them myself. But what I mean is, it's really just a question of pride and society. In other words, you don't want to look like a badger to your mates. Don't buy a project you're not sure about. Because if you buy it and it's crap, people say yes, it's crap, you've got no grade. You can see it's a fucked-up site. Yeah, yeah, it also actually helps to deal with any objections you may have in your mind. Actually, exactly. All those opinions. Exactly. And I'll finish with one last point. There are lots more. I could go on for hours. But the third point, which I also spotted a little later, let's say, is the organization of your menu. It may sound silly, but the menu is one of the most clicked-on elements on your site. Okay. So on average, it's probably the most clicked. But again, I'm talking mainly about the homepage, but it's one of the most clicked elements. So you clearly need to organize this menu and put your best-selling products and your products that you know people have come to look for in very quick access. What I often say is, if you go to McDonald's, I always talk about this, I don't do ads for McDonald's, but when you go to McDonald's, it's the same thing, I don't advertise McDonald's, but when you go to McDonald's, it happened at McDonald's and you couldn't find the burgers, you know, you had salads, things, nuggets, things, but they were too sloppy, you know, but in fact I was playing big mac, but now it's the same thing, so yes, you have salads, but your salads are in second place if people don't want your big mac, so you go, so it's the same thing if your best seller is to sell, it's the same thing if your best seller is to sell, it's the same thing if your best seller is to sell, it's the same thing if your best seller is to sell, it's the same thing if your best seller is to sell. So it's the same thing if your best-seller is your typically braided jeans, to talk about them again, one of their best-sellers is jeans, but it's not necessarily their thing to sell jeans, because they make lots of other super-stylish stuff. So they've got it, they've got it, they've got it, you're tempted to want to promote those products. But if you want to make sales, you'd better make your jeans available on your site very, very quickly. And then your second best-selling product, et cetera, et cetera. And you can intersperse your new products among these best-sellers and the things you sell well. But that's just math. If you present your bestseller to a hundred people, you're more likely to get it back than if you present something that's a bit niche to those same hundred people, you know. Yeah. So that's the three basic things, the advice I could give. But really, there's plenty more. So, the ones that are a bit more opium and that you often notice that jump out at you completely on the Yes, on the On the menu, in reality, it's things on which the menu, the highlighting of best-seller products, it seems stupid and it's something I fight really hard with customers over. Yeah, it happens with all customers. And you see, for example, at Ré, I've also redone AB tests because they absolutely wanted to promote their expensive pack. I say sell cheaper products that are a bit more bestsellers. That's what you sell most. We switched over and now you can see the difference. Yeah, yeah. And then, of course, that's still the most important factor. But yes. This morning, we released a piece of content on loyalty and the French. And indeed, we haven't invented anything. But the price is still there. That's why customers place a first order and then a second. So if you scare people with your price, especially on a first customer, a cold prospect. Once again, it can be off-putting straight away. Definitely. No, but that's something I say quite often. It's e-commerce, it's business. In fact, if you, it's not because you're on the Internet that you're going to sell more easily. You don't necessarily have to sell harder either. But you have to pay attention to your price, your service, how you talk to people. And typically on products like Aure, but in fact, we notice that people click a lot on the technical descriptions and contents and ingredients of the products, you see. Yeah, it's a big deal. Whereas on some other products, it's a bit less the case. And for all that, as I was saying earlier, we've done the tests on the page. People didn't give a damn about the ingredients, they preferred the efficacy. On the other hand, once they're on the product sheet, once they've understood that it's effective, they'll look to see if the composition isn't crap. Okay. And that's it. And I'd like you to explain to us, I think quite a few of us are wondering about this, the difference between Shopify and Shopify plus. And we're seeing a big, big equipment rate right now on Shopify plus, more and more. So I'm curious to hear your opinion on that. Yeah, I get that question a lot, a lot. I can imagine. Yeah, so there are a lot of differences. What I'm saying is that Shopify plus is great, but you've got to take advantage of the tools Shopify plus gives you. I had this question again earlier this week with one of my customers who's growing very fast, who's hesitating to switch to I do plus and who's being seduced by Shopify. He said, “What do you think? Do you think I should go there because I'm going to achieve such and such sales? As a tool, you have a very elaborate b to b part, which works very well, allowing you to make a difference. If you don't already do b to b, it's a bit stupid. Well, there are other tricks. The other element you have is that you can integrate applications, in particular upsell applications in the check-out. And loyalty. And loyalty. We can see a big difference on Ouais. Of course, we love customers on FayyPlus, because with the elite, you can actually see how many points you've earned. That's right. And you can also redeem either your points or your profits. If you have a program that doesn't have points. Straight into the check. Exactly. And that's times two in terms of performance, so it's pretty much one, it's one. Exactly. Which we can do. But you see, all these things are things that need to be communicated and highlighted with statistics. Today, I don't have enough hindsight to say that because we make check-out apps, but to say that you have such and such a return on investment if you do that and so on, so it's pretty complicated to explain it properly. But in any case, if you do it, it's almost certain. Again, it's just math. If you've got a place where you didn't have any, and all of a sudden you put some in, even if you make one, you make a sale every two hundred check outs, in fact, that's bound to make you obsell, and depending on your level of sales, that can be interesting. So you need to understand that. Next, you're going to have something pretty interesting called Launchpad, which lets you schedule changes to your site at specific times. This could be the launch of a new commercial offer. So, for example, you've got a product that's going to change price on the twenty-fourth of December at midnight, I don't know. You're going to change your landing page the same way for Black Friday, for example. Okay. Black Friday, you say That's it. Black Friday, you say, Black Friday starts at midnight on Thursday. I'm talking nonsense. But rather than saying you've got one, then you either launch at eleven o'clock and say okay, that could be a strategy or you say yeah, I'll do something where it really launches at midnight sharp. And rather than standing like an idiot at your screen, clicking on the button to change your theme, you can actually program it. And you can program lots of little things like that. You also have access to something called Shopify function, which allows you to make modifications in the Shopify back end that you don't normally have access to, in fact a kind of mini script that lets you modify things in the back end in total security. It's because they don't want you to break the thing and so on. Yeah. Which is different from PrestaShop or Magento I can't say carnation, I think it is too, but so you have to, it's a bit trickier. So they don't want to give access. On the other hand, they say okay, brands, agencies like us, need to go and make modifications in the patron. So we're going to give them the tools to modify them. So you have access to that too. A typical example is something we did for Dijo, where we modified the presentation of payment systems. So, for example, payment in three instalments isn't presented for certain customers or isn't presented in certain countries. So these are things you can do. Obviously, the presentation of certain payment systems has an impact on the check-out part and therefore the back-end part, which is a little more in-depth than just the front-end, which is still the main part of our work on themes. So you've got that, you've also got more servers open for your site. So that's pretty interesting too, because it's international. More servers, you mean. For example, in France, I don't have the figures, but let's say Shopify subcontracts its servers to Google, I believe, and Shopify has twenty servers in France. When you're a classic Shopify, you have fifteen that are open. So in fact, the speed of your site depends on these fifteen servers. So when you're on Shopify plus, you open five more. So, like those numbers, I don't know exactly what they are. What I do know is that they open more servers so that you get faster response times, much faster call APIs. Okay, just in case everyone's on the same stuff at the same time. Now, that's not exactly the point. It's really in the absolute because, in fact, Shopify does have one of its big advantages. And to come back to the question of who my partner is going to be, that's one of the stresses I usually have. When you have your hosting on, say, OVH, you have to subscribe to a level of server subscription. So you're going to take a server with a bandwidth, a small bandwidth because you've got a small personal blog and you've got at most a hundred people coming to your site at the same time every day. And then you say okay, I've got a bigger site, I can have a thousand people on my site at the same time, or ten thousand, or whatever. So you have to adapt to that. If you're still on the first package and you go on TV, your site is almost certainly down. Shopify in its package anyway, because often we have Shopify, it's expensive, and so on. So yes, it's a certain price. But with this service, you've got what we call adaptive servers, which means that the bandwidth adapts. That's the cloud server in a nutshell. Exactly, so you're one person or a million, a million, I don't know what it's like at the same time, but whether you're one person or a million, you can have thirty, forty, fifty thousand people on the site at the same time, it makes no difference. Your speed is exactly the same, because it adapts automatically. What I was saying is that it's speed in the absolute. In other words, Shopify comes and makes you count on the front and you make a, you make a purchase, it comes and makes an API call to Shopify that says this guy buys, so you do this, and so on. So the response time is based on the servers too, depending on where they're geolocated in relation to where you're making the call and so on. And since you have more of them, you're more likely to have servers closer to you, so the response rate is faster. Right, okay. I'm not going to talk nonsense, but I think that historically, maybe, I don't know, seven or eight years ago, there were very, very few servers in Europe. As a result, Shopify had a reputation for being a rather slow CMS. Because, in fact, most of the servers were still in the United States and Canada. So, in fact, the response time across the Atlantic is a little longer. It's not exactly how it happens, but that's basically it. So there you have it. After that, you've got dedicated Shopify support too. So they're much more on top of things. If you have any questions, they can advise you. So that's pretty cool. They also analyze your stats, certain sales stats and so on, and give you advice. That's cool. And the other interesting point, of course, is that you, the commissions also go down that you have to Shopify. So depending on your sales that's assessed, it varies actually because they've changed the prices recently. So I'm not going to talk nonsense, but basically, once you're doing two million five, two million five, three million, it starts to get a bit interesting. In any case, the price is pretty close to Advance, which is the package before. So, once you're getting between three and five million, you can start to wonder whether, for pricing reasons, you should go for Shopify Plus in any case. So there's no such thing as two or three million basically, that's it Yeah, exactly. But again, if you're making two or three million, but you're, you're not sure you're going to use the features we just talked about, you can ask yourself the question, et cetera. Okay, okay, okay, very clear. And staying with Shopify and the various tools it offers, what do you think of Shopify Point of Sale? Do you have any examples of customers who have set it up Yes, so I'm not very familiar with Shopify PES to be honest. It's more Ben, my partner, who knows it very, very well and has done some implementations. So in particular, we did an implementation with Moudzou in Nantes that you might know. We didn't set it up, but Tracé, they also have all their blinds set up with P0S. We're also going to set up for Cocotte, one of our customers, who also makes clothes. So there you have it, we probably have other examples that I don't necessarily have in mind. But in any case, the tool has really improved. It's very fluid. It allows you to retrieve quite a lot of information, especially on the loyalty side, since we're there with you. And that's a big point, without wishing to say that, because I'm there with you. But in fact, loyalty, being able to have points on the retail and web parts, is a big strong point. And then, apart from that, to be able to pool stocks, to be able to order online for people if you're ever out of stock, to receive it either in store for the customer, or voilà, so there are a lot of advantages. Everything is standardized. It's a single tool. People don't have to struggle, and to be honest, you're probably just as familiar with the system as I am. But it's hyper ergonomic. You see, it's a person who comes into the store because there, we talk about us, the web and what suits us. But in fact, you also have the reality in retail that you have turnover, you have salesmen and saleswomen, and they need to be able to use these checkout management systems fairly quickly, which frankly aren't always easy. And then you've got something that's actually quite fluid and that lets you say, “I've ordered online, I've collected my stuff, you're here, but shit, I've actually got to go to Shopify to find the...” No, actually, everything's in the same place. No, it's all in one place. And also, it comes on the analytics part, it also compiles all your stats. For example, if we take the example of Tressé, in the back office we have all the, all the stats on the retail part, retail sales and web sales. And it also lets you compile your sales very quickly. Yes, that's right. Rather than saying, at the end of the day, how much chance do I have Why is it in the Booker Studio to do your studies? And then, you even from a point of view, you say okay, what sale I made this week In Shopify, you have the tool, you do the last seven days and you see direct, you see. So it's really cool. You can make an extract, you're going to send, it's stupid, but you're going to send your accountant all the sales that have been made, retail, e-commerce. You can extract all the sales directly and he'll have the notion of P0S or web and he'll know directly where the sale came from and everything, so it's too practical. Too convenient. Okay, let's get on with the Shopify suite, since we're on the subject. Shopify market, advantages, disadvantages. Once again, I'm going to answer the same question as before. It's Ben who's much more expert on the subject. We made a whole point of it. Yeah, Ben Théo, he works in my place. You see, I do podcasts and he does the work. So thank you Ben for supporting me. No, honestly, just if I can do a little self-promotion, but it's more to help people. We did a podcast about it. Like two weeks ago, so two weeks ago. So, I don't know when you'll be broadcasting it, but in any case, one of the last episodes of the titans' shop, we could go and see, we talk, we mostly talk Ben talks about it in detail. But to answer quickly, there's really no downside to ShopifyMarket. I agree. Well, from my point of view, there aren't any specifically. After all, I know that there are tools like Gloobly that allow you to do even more advanced things than ShopifyMarket can. And then, having spoken to them recently, Gloobly, if they're not in competition with Supmarket market in fact, it's because they're a complement, they do lots of other additional things that Supmarket market doesn't do, so they manage the customs part and all that other stuff that's very time-consuming. But now, it's very practical for someone who wants to go international and who was only in France, he says ok, I'll go and test markets. Because in fact, honestly, in ten minutes, you can set up your markets for other countries in quite an advanced way. You can go and set prices that differentiate, I'm sorry, from one country to another. Thank you. You can define bug markets, i.e. you can define that your market in Europe outside France is all these prices, and you're not allowed to take the lead in Spain, I've got this, I've got that, I've got that. You can have different currencies from one country to another, different payment systems, and so on. So no, for me it's a very good solution. Now tax management is also a little better done. When I say tax management, I mean the calculation of these taxes within the site. Yeah. But it doesn't come in, it doesn't come in to do the customs paperwork and pay the customs for you. Which is what globally does as a service. But no, it's great if you want to get started quickly on the international market, and even more so if you're not on Shopify plus. Because, and I've just remembered that I completely forgot to mention this, but it's one of the essential points of Shopify plus. But with Shopify plus, you can also create several stores in parallel, whereas when you're not on Shopify plus, you have to manage everything with your one and only store. After all, they've developed some pretty amazing things with Shopify, so market allows you to manage all that. So with geo I p too, which detects your IP and tells you okay, you're in Belgium, you're in Italy something, you're in the you're in the US, so we offer you this version of the site. But Shopify Shopify plus allows you to differentiate between your Spanish store, your French store, your US store and all the other stores you want, with their own specific features and, in particular, teams that will manage these stores differently. And the last thing I'd like to say, to come back a little to I do more, I do more, will be very useful when you have different entities for a brand. Typically, if you've created a brand in France, and you say okay, it's doing well, I'm starting to make lots of sales in the US and I'm creating a sister company in the US. If it doesn't work out, if it goes belly up and all that, I don't have to smash up my French company. Well, you'd better take a look at this because, in terms of accounting too, it's in your interest to separate your two entities, because it's going to be a huge mess if you've got your French accountant managing your sales in the US, with your teams in the US on American salaries, and so on. In short, as soon as you have teams in other countries, Shopify plus is practically indispensable. After that, generally speaking, if you start setting up a team in other countries, it's because you've done at least the three or four cases. You've already got a little bit there too. So there you have it. Okay. So shop market, yeah, that's that's that's top. After that, if people have more questions, frankly, refer to the podcast we did, which is very comprehensive. Yeah, and check out the titan shop. Frankly, it's hyper hyper cool, very quali. Very much so. They're going to cut out every part where I say titan shop. Competing podcast. No, that's just it, that's just it, that's how we create synergies. So go and check out Clash of the Titans. Frankly, you'll learn a lot. We hope, we're trying. And to continue on Shopify, what are the new features you're most looking forward to on the platform? I saw your question, you had sent me a few questions in that one, I'm saying there's nothing I could say. Honestly, I don't know, because the platform is starting to become very complete. But to answer your question, the areas where we don't have Shopify anymore are the classic ones, the parcel collection points. Because today, if you want to have it before your payment part, you have to be sure that I do more. And that's it. So you have to go through the mini applications we were talking about, which you don't know anything about because you have one, or at least you have an API to be able to do it. But now, players like Big Blue and so on have this kind of system, so it's great. Now you can have your own parcel system before you pay. But if you're not Shopify anymore, you'll be forced to go through the classic systems where your choice of relay point will be after payment. So that's a bit, it's always a bit of a pain, but as it's a bit of a European problem, or even a Franco-French one, because that doesn't exist in the US. In fact, the distances are, I don't know if you've ever been to the United States. The distances are enormous. Yeah, they are. For example, you don't want to say I'm going to deliver to a store that's twenty kilometers away because, in fact, they don't have that issue, they deliver everything in any case. Shipping costs are almost systematically offered quite easily, and so on. The American market is very, very different from France. But how France is starting to be one of the most important markets for Shopify Europe. Yes, Harry was saying that Europe is now The Second. Yes, and it's growing by thirty-six percent. And I think it's the third quarter, if I'm not being silly, that's above thirty-five percent. Yeah, it's possible. So it's starting to get uge. Yeah, I saw his post earlier where he said it was the second, yes, indeed. But so yeah, so who's really paying attention to France now. So I think it'll come one day. But then, it's always a bit of a long shot. Otherwise, on other points, they've developed a system called Shopify Sculpcription that allows you to have a subscription. It's fair to say we like them, but they're clearly not up to scratch. Yeah, that's true. Today compared to other systems like Recharge. Like Recharge, but even Recharge, you know, there's still room for improvement. We use it, we have customers with subscriptions and so on, but we don't think it's ideal yet. It's not super well integrated with Shopify and it's starting to get better because they put a little pressure on themselves by saying Shopify was coming out with Subscription, I think. Yeah, I guess so. But it's not perfect yet. After that, you're going to have this whole Shopify bundle thing that they've come out with, which is very cool, which allows you to manage bundles, but it doesn't allow you to do it exactly the way you want either. It's a tool that allows you to make products that have several products in them, to be able to remove them, delete them, et caetera, to be able to have well-qualified e n for each of these products, for your logistics, so as not to screw things up and all. So that's cool. And by Wild bundle too I think. Yeah yeah yeah. I think he launched that, and I don't know what you think, I haven't tested it, but I know it's a solution. So, honestly, we probably had to test it, but I can't think of any examples where we've used it. Ok. But yes, Wild bundle is almost certainly better than Shopify bundle. But what I'm saying is that Shopify is designed to address all these points directly. And it's true that they release tools and advertise. I'm not saying they don't do anything, because they innovate all the time. And honestly, they're doing a sick job. But it's true that these tools can still be perfected, but they know that. And for their favor, you see, for example, I do B to B when they released it, it was very basic and since then, it has evolved a lot. And Ali Inca, who's the person who manages it at Shopify, we had a call with her, guys, if you have any requests on this from customers and you tell me and they're able to listen to you and make the modifications, you know what I mean That's cool. So, for a company like me, it's incredible. I imagine it's a bit like you. You've probably got some big fish in your company, big customers with big brands who say, okay, but we'd like these features. And then you tell everyone, guys, we've got to do this in two weeks or three weeks or a month. If you have, you're really fast on your product releases, I can't keep up any more. Yeah, definitely, yeah. And you were telling me earlier that you've got some new stuff coming out as well. So there you go, but anyway, so, so here's a bit on what I'm expecting them on pure functionality. Ok. Paris if you look at it. Yeah, exactly. I think he actually knows. I don't know about that. But no, no, Shopify is actually pretty complete today. Maybe a little more technical support in the sense that sometimes we get requests from the Shopify technical team. So they're pretty reactive in reality and it's true that they're not going to help you push subjects. At the same time, I'm just saying that they've set up a specific department for that. We've already traded with them. Okay. Where they help you on very, very important subjects. So, for example, we're in the process of developing a logistics application for a customer that's very, very advanced for pre-orders, a bit like asphalt for better inventory management, but connected to Shopify. So we need to see with what I'm doing if it's really feasible, you know, and how it can be done, in what timeframe, at what price and so on. So that's really cool. I don't think many people know about it, but it's Coralie Delfa who's very well known, and who runs this department in particular. Right, okay. Was a Shopify freelancer at one point. And now she's gone to chez. And now she's working for Shopify on the tech team. Right, okay. And yeah who's very bright. But there you go. Okay, very cool. And we're seeing more and more migrations to Shopify. Would you have two or three tips in mind for brands that are wondering about making the switch to Shopify? Yeah, so the advice, it's a good one, obviously, it's a pretty tricky time and at the same time, it's going relatively smoothly. In other words, today's migration systems are somewhat automated. So obviously, you don't just press a button and everything's done, but you have to prepare for it. You need to be aware that there's going to be a fairly long adaptation time for the product part, particularly for filling in product sheets. So after systems we've set up like matrixify or PIMs like Quiable that allow you to fill in your product sheets in a more automated way, without having to go into Shopify's back office to fill in the data 1 By 1. But in any case, you have to be careful with this. You need to be aware that the brand's operational team, at the time of the redesign, is going to have, whatever it costs, time to spend rethinking the content of the site, but also the content of the product sheets. Because, in fact, we're breaking down the product sheets as they are today on Prestashop, Magento or WooCommerce, and recreating a completely different structure where, in particular, we're creating meta feeds that inject data - well, data. It's not really data, it's more like elements of wording, images, etc. that you're obliged to separate, that will become new columns of data that you'll have to fill in at some point. So in fact, you can't say to yourself, I'm going from prestashop where I just had a title, a description to Shopify where I have a title, a mini description, three icons. It's not the same, so too much. Exactly. So that's something that's generally quite neglected by teams, even when we tell them, that is to say, prepare, set aside time for it. In other words, it's not uncommon for a launch date to be scheduled. We're ready. We warn the customer beforehand, we train them beforehand to start filling in product sheets, and they don't do it. As a result, the site is ready for launch, but they're not. So that happens. But yes, you have to be careful about that. You also have to be very careful with SEO, so redirects, of course. That's pretty standard stuff, everyone knows it. Watch out for the four hundred and four, prepare that four hundred and four page if there are any errors. Pay attention to your SEO structure too. In other words, if you've got some, you've positioned yourself on some keywords and you've got a very good position, you've got to be careful to say okay, we're not going to revolutionize everything. For example, when you go from wink to oyoli, if you've written wink everywhere and you put Loyoly everywhere without asking yourself what impact it's going to have, it can be complicated. After that, it's not necessarily often a brand, but it can be keywords. You see, if you say you're changing your whole strategy at once, you can have an impact. If your site is known for one subject and you take advantage of the redesign to say “our subject”, it's there. You can have enough time to pay attention to your content. The solution is to try and increase the level of content you have. So it's in quantity, but also in quality. Okay. So you have to take the opportunity to change it. But if you don't want to complicate your life in reality, it's pretty simple to know which keyword to put where. That's where we come in. We don't do keyword research, that's not what I'm saying, but on the other hand, we'll say in the h's one, you'd better put this type of word, in the h's two you'd better put this type of advice. Exactly, but it won't necessarily be absolute perfection, because we're not association experts, but we will be able to advise on this. So pay attention, pay attention, photo description, alt description... It's generally rather neglected. This too can have an impact. Be careful about the weight of the photos you're going to upload too, because all that will have an impact. So, when it comes to migration, you have to be careful. But then, in reality, we do some, I was going to say every week, maybe not major migrations, but we'll say every month, maybe we do one. So we've got the, it's not to promote Moon Moon and say we're great, but because it must be the same with our, with our colleagues. But what I want to say is that yesterday, I spoke with a brand that contacted us and said if not, we can simplify our site and start with a site with fewer products than what we have today. It's because it was okay to say to itself, it didn't have too many e-commerce stakes, which is also retail and it said, we're going to make a message done. Yeah, I can see why you'd say that, because it would save us having to set up some kind of gasworks of sites with two thousand pages. On the other hand, your site today, which has two thousand pages, if we cut it down from two thousand pages to fifty pages, it's going to, you know, feel direct, well direct, not the next day, but like in two, three months, right away, it can be a bit of a flop because it's a big brand, so there you go, but, but you're kind of letting your competitors steal your traffic. Yeah, clearly. So, you've got to watch out for that. Even if your pages aren't crazy and you say okay, my fifty best-selling master products, I do the others very well. We're a little less careful, we don't care, we need pages that are a little more basic. Yes, you can, but at least you have to keep them. Okay. You're at least redirecting URLs because if people connect to a product they've been on and it's actually with its URL in four hundred and four, you're the box. That's right. And apart from the fact that people, it's a bad customer experience, Google, it's going to direct see that you've gone from two thousand URLs to fifty what. Yeah. So yeah, that's something to watch out for. I know I ended up with this, but maybe that's the main point in the end. Okay, yeah, that's cool. So we've covered quite a few very clinical topics here on Shopify. I hope I'm very thirsty. You're going to give me a shot, a shot, a shot, moisturize. What's going to interest me is what happens after you've potentially done your migration, after you've optimized all the elements you mentioned, which may be on Shopify plus or whatever. In terms of purchasing, do you have any recourse? I don't know, do you follow up on the reasons for returns? You're talking about a customer's purchase item on a website. Yes, I am. Okay, I thought you were talking about the post-redesign station for customers. No, on the customer journey, yes, once the purchase has been made, do you, from your experience on the Shopify expertise side, the apps you install And all that, do you see things being put in place to make the customer experience smoother. Yeah, yeah, totally. So it's true that it's a little less our expertise, the purchasing side, because there are, how can I put it, there are players a little more like you who are much more focused on it. So you know the subject as well as I do, if not better. But in fact, the most important thing is to be careful. The first point, I'm not going to talk about loyalty, but I am going to talk about returns. Yes, sorry. I'm going to quote Baptiste Jamin from Crisp. Good Baptiste. Who once said to me in a very, very it may sound, it's going to be very stupid what I mean, but it blew my mind. You see, he said, in fact, it's in your interest to give as many people as possible access to how, how to leave you or how to return a product, and so on. Because, in fact, if you have it, if they struggle to do that, in fact, the day they leave you, they're going to hate you. But because he says, you know, for example Chris, he says at the beginning, our product wasn't, it was already very good, but it wasn't yet complete enough. So there are people who have left us, so they tell us it's okay to leave us, you go to such and such a place. First of all, it avoids wasting time so that the guy who calls you, I'm going to have a laugh, I've got an ass. And then he can do it. Exactly. So you can do it to anything. And for returns, it's a bit the same. So it's a bit, it's not exactly the same subject. But basically, what I mean is that you have to, you have to give easy access to returns and especially when you're making clothes, that's the most important, it's when there's stuff about sizing, a fitting, etc., you have to, you have to very simply give access and I'll quote again, it's not advertising, but you have to know them too, they do it super well. And I say this all the more because I've used it as a customer and I thought it was really, really cool and very well done. Hi Raphaël. And exactly, yeah, hi Raphaël who's who's hyper active at the moment. Who is too. And Hélène too, I think. Yeah. With Mehdi, yeah. Exactly, yeah. But that's what I've been talking to him about recently, but these solutions were great too. But I know Babag a bit better, so I talk about it, but Hélène is cool too. In short, these two solutions also allow you, when you return your products, to take a car instead of returning the product directly, or to take a car with a little extra bonus, you know. So that has a big impact, because rather than just returning the product and getting a refund, you're also giving people the chance to keep the sale, and that's great. So there's that. And I think it also saves you from having to pay me less commission, because he doesn't consider it as a payment. Ah yes yes yes, for example like that. Oh yes, I didn't know that, but maybe it's the little arguments. You'll have to invite the guys on the podcast to talk to you about it. But then, there's that, the classic emailing part, so Klaviyo, that's just the basics. You really have to, well, the same thing again. I'm sorry, I made a mistake, but just to be precise. So, I think the real trick is that when you make an exchange, in fact, it's not considered a new process, a payment that's processed again. So you don't have to pay the commission again, whether it's Shopify payment, Shopify plug or whoever handles your site's payments. Okay, yeah, I'll close the parenthesis. I didn't know that. And so the second point I was making was Klaviyo. So the base, you absolutely must have it on your site. Once again, I'm losing a sales rep with Klaviyo, but really, it's the best solution today for easy emailing, automation and so on. So it really works very well, even if it's just the back in stock, which is now used on almost one hundred percent of sites, it's automated. If you don't have any, you don't have any products in stock, we suggest you subscribe to our newsletter, and it works very, very well for clothing. As I was saying, it works very well. Cocotte typically one of our customers, they're very often out of stock because they actually release batches every month, you see. Yeah. So basically, by the tenth of the month, they're out of clothes. I'm exaggerating, but it's almost like that, really barely. And so. And so, the following month, when the crazy jeans come out, well, as for the alert, they start selling again the first day, it's peaks. So basically, selling to them is really peaking like this. You can't see it because it's a podcast, but it's filmed. So maybe you'll have seen this little finger movement to give me a little, little graphic. So there's that. After that, you can have tools like Crisp too, which aren't necessarily post-purchase, but which also give you easy access to contacts on the site if you ever want to ask us a question about how to use it. Post-purchasing is also something we don't often think about, but that's my battle, but it's been going on for years, even months, but it's starting to happen. It's video, in other words, offering video tutorials of your products, whatever they may be. I mean, even clothes, it may sound stupid, but showing how to fasten something, you know, I don't know if it's compulsory for clothes, but you know, even explaining how to take, if we take the example of Dijo, they're doing it now, how to take these capsules, how often, if you ever get sick, do you have to keep taking them, and so on. Making videos is important. Access to FAQs too. So that's really important. And then some more content, sorry, all cut out, but that you've probably already posted on your Instagram. And then, without wishing to rub you the wrong way, the ultimate experience. After that, it's the loyalty part that's really important, because in particular, a solution like yours allows you to link social networks with the emailing part. All these elements are centralized in one place, enabling you to really boost. Well, reboost is not the word I'm looking for, but rather to reactivate your customers when they're away from your site, so as to motivate them to remain loyal, and so on. So much for post-purchase. Then, of course, there's retargeting, always a hundred thousand things, social networks. But after that, on the site itself, these are the classics that will enable you to have a good experience. But then there's being accessible, I think, I'd say through tools like Crisp, et caetera or Gordjas, sorry, what I'm doing, which was a crisis earlier. Gordjas, he's not going to be happy. Am I going to send you a message, you've got to be, like, so careful about everything you say. It's if you say one, you can't say the other, you can't forget to say the other, et cetera. In fact, you know so much about all the tools now, what the Shopify ecosystem, it's a living organism. Alive Yeah, exactly. Every day there's new stuff and yeah yeah. I know all the tools yes and no, but I know quite a few and but honestly that's it, it's not to always talk about Without me all anyway guys. Yes exactly, but no, but Ben is much more comfortable with that. He knows these tools very, very well. Typically, you know, we're at your place and everything. But Ben knows the Yoli a lot better than I do, you know. But he's coming back, he'll come back if you want. He can come back in a year and say the exact opposite of what I said. He's full of shit. It's possible that I'm ten percent full of shit in this podcast. So know that it is. It's, don't worry, it's the norm. That's the margin of error. No, but cool, look, we've covered a lot of the scope here. And a quick opening question, so before we wrap up, I'd just like to say a quick word about AI. So, AI, we're hearing more and more about it, et cetera, et cetera. The first question is: how do you see the future of e-commerce with AI on your part, your expertise on Shopify? Do you think Shopify is going to come up with something along these lines on the one hand, and on the other hand, are you using it for your own internal processes or others at MoonMoon? I'll start with the last question on internal processes. Yes, we sometimes use it to check certain codes. Okay. Code auditing. Yeah, exactly, that is to say, we set up a code, we see that there's something that isn't exactly what we want. We say okay, can you check it out, etcetera. And so on. So we do that a bit. But I think there are a lot of us at Vercing, which works very well. But spoiler alert, it won't work if you just ask to do the code for you. We've done some testing. No, but it works fine anyway. We're going to have to get you in the back again. Yeah, it works fine. You were able to code a lot of stuff with an AI if you wanted to, even if Shopify was liquid. But, hey, it's not going to make you a perfect site very clearly. If you don't do it yourself, do it to date, maybe in two months it'll be different and maybe I'll be out of a job. So that's what we use it for internally. I sometimes use it for content. Honestly, though, I'm almost always behind when I'm trying to create a bit of content. Generally, it's because my process for LinkedIn is that I get up pretty early in the morning. Okay. At 6 forty-five and from seven to eight, I prepare my post every morning. Okay. And so, sometimes, instead of starting at seven o'clock, I start at seven fifty. As a result, I have ten minutes to redo my shift. So, I look for stuff, I say, I try to submit the post so that it does something. In fact, it's always a bit of a mess. And that you do with JPT chat with a prompt that you've even designed or Yeah yeah exactly. Like match post or No no no yeah, I use chat JPT a lot. After all, I'm doing a very home-made LinkedIn thing at the moment, but I like it. I stay like this, it's just as well. Yeah, I think so too. So that's it, I'm, I'm a bit like that. We're in-house, so we use it to do a bit of code checking. After that, on the e-commerce side, it's a very broad subject. I'm going to try to be fairly concise about Shopify. Shopify has developed several AI systems of its own. It does what. Yes commerce. There are several. There is one. The first one that came out that allowed you to do automated product descriptions. Ok. So basically, how it works is that you submit a mini description and they come and expand it to put in a few more keywords, etcetera. For the SEE by the way or Yes, I couldn't say exactly in the, let's say in the algorithm what is taken into account. Okay. But in any case, it adds qualified words, i.e. for example, on Shopify, you can ask them to create test sites for you. And the best-known one is actually for snowboard sales. Ah yes, yes, of course. And that's it. And so, those who know know. And I think the little story is because, like, wait, I don't want to say anything stupid, but it's not like the first site on Shopify that was made or it's because the guy who makes the snowboards and he launched Shopify afterwards. I don't have the anecdote. I don't have the anecdote. So you told me I could say I don't know, I don't know. And as a result, as a result, it allows you to get in the way of, in short, when you write, when you do a test saying write me a description of a red snowboard, ok in polyaréthane, et caetera, et caetera, you a sentence that's like, I don't know twenty words, it gives you a hundred and fifty word description of boxes. Okay. Well, maybe if it goes from twenty to a hundred and fifty words, it's not going to be mega quali, but there you go. But in any case, it works pretty well. I've tested it and it works well. You can also generate AI on product images, especially for backgrounds. So for example, you've got your images in PNG, let's take the snowboard, you've got a snowboard in PNG of the towers and you say I'd like to put a background with a mountain, with a background, a lake, something, at dusk and it makes you a background like that. Yeah, yeah, I don't know because that's already active. So this, I haven't tested it to be honest, but anyway, they released this recently. So there's that. The other thing, there's who released Shopify, it's something called SideKick. I think it's in beta test. I mean, they've been talking about it for a long time, but it's not one hundred percent operational yet and I don't even know if you can access it. I haven't checked recently, but in any case SideKick is supposed to create automatic things for you in your Shopify back office. That is, you say listen SideKick, what can you tell me about my average conversion over the last thirty-seven days And it'll say here's your average conversion. That's cool. Can you give me the stats on Black Friday sales, which took place between May thirty-first and something like that? I have a question. Can you create a twenty percent off coupon for such and such a product? So that's what you do in a chat room. And he tells you, okay, I've created a coupon that's active right now, here's the thing. That's great. So you've got lots of stuff like that, it's really interesting. Even for us, as developers, it's pretty interesting because Shopify updates very regularly and sometimes we discover new stuff. I've been calling him Harry since the beginning, but his name is Harley. And I thought you said Harley, see if you can say it like that too. Let's say you did say that. And then I was talking to Younès, who's pretty well known, and who's also really, really integrated into the Shopify ecosystem. And talking to his associates, they were saying, “It's really hard to keep up with all the changes in Shopify. He says it's really a full-time job. And in short, it allows you to be a little more up to date on new products and so on. So it's really interesting, and they're happy to develop things without talking about Shopify's own AI. They've developed AIs that can compile data from your site with data from other Shopify sites, so you can be more effective in retargeting marketing, you know, for example. Wow. And I don't have the name of the system, but at least it has a name called, no I forgot, I'm not going to find it. But you'll find that it basically allows you to take the stats of all the e-commerce sites, especially those that are close to your target and allow you to be more effective in retargeting. Okay, very cool. So that's not, I can't say for sure, but I don't think it's active in France yet, like a lot of things, but in any case, that's what's happening. All right. And then, on the more general side, obviously on the SEO side, you've got a lot of crazy stuff to do right now. If you want to optimize your SEO positioning, frankly, you can use tools like Reboom, which I recently discovered. It's pretty amazing. It's an application that lets you, it's an application, it's an application, I'm talking nonsense, it's a solution. It's metric, it's mastered. Yeah, sorry, it's a solution that lets you enter a theme, you say I've got nothing to say about it, and it comes up with ten articles on these themes. So it scans the whole web and creates articles. You copy and paste them into your blog and it's pretty crazy. I did a bit of testing for us on CR0, et cetera. It's not all perfect. I didn't post them because, for image's sake, we thought, well, it's clear that it's made by an AI, so maybe we won't be pigs. But really, if you don't care about your image, you can do this, you know. And maybe honestly, we'll test it. Me, I'll be hot enough to test it just to see what it's like. But I think that today, if you really want to explode, especially if you're entering a competitive market, I'd clearly do it straight away to test the tool. Okay. Because that's what blogging is for. It's not where you get your biggest traffic, to be honest. What it does do, however, is position you in terms of referencing. And that's what I have in mind. But there are lots of other things too. It's endless. It's the chatbot part, so Gorgias Crisp also allows you to have much more advanced assistants. Tomorrow, when you have questions about your affinity system, you'll probably have an AI to answer them. I don't think so. I've guessed what's coming next week. And a lot more. There you go, I'm sure of it. No, but there you go, so it's pretty logical that everyone's putting this kind of thing in place. It's going to be, come on, maybe not the year of AI, maybe two thousand and twenty-five, but it's going to start very, very quickly in two thousand and twenty-five. We're already talking about it, you see. But there are the concrete cases, very clear in mode that's for sure, you've got to set this up with AI on your site. That hasn't happened for me yet. That's why, today, I'm telling you here are the AI cases, but in fact, we're not systematically integrating AI into our processes today. I don't know, but in any case, two thousand and twenty-five, if you don't have AI in your processes, you're dead. Yeah, I know what you mean. Whatever, whatever business you're in Yes, that's for sure, that's for sure. Listen, not bad, I think like how long we've been Maxime. Right now, we're almost one, it's been a good hour I think, a good hour, a good hour. Since this, yeah, it's been two hours actually. Actually, it's twenty-one now. Thank you for your time. Okay, cool. Very cool. The easiest way to find me is on LinkedIn. Simon Lefebvre, Shopify expert, it's in my name, just like that, it's easier. And it will be. People will think he's my friend. And then no, but after that, Moon dash Moon dot fr and there you go, I think you can try to find your way around. And the podcast, thank you. Oh dear, here it goes. And yes, the titans shop podcast, thank you. And our YouTube channel too, so our YouTube channel is Moon Moon Shopify Agency. Because we're looking for foreign customers too. So here's where we also have our podcast, which is broadcast like you in video, and we also do tutorials. And that's going to be a big topic. And we also have some new things coming up in the next few months. We're going to be stepping up the pace on YouTube and on tutorials to help people, because that's what we like. That's why the titans' shop is becoming more and more a podcast on which we give advice. Yeah, very cool. And I'd advise you to alternate, you know, interview, loyalty advice. Okay. Or at least on marketing, webmarketing maybe or that sort of thing, that's cool. Okay, well listen, it didn't fall on deaf ears. Anyway, thanks a lot Simon for that kind of stuff. Thank you, thank you Joseph, thank you, thank you Maxime. Thank you for listening to this episode of Loyoly Talks all the way through. I hope you've enjoyed it and found lots of tips to try out for your brand. If so, subscribe to make sure you don't miss the next one. Tell people about it and leave us a five-star rating on Apple Podcast, it helps us a lot. Finally, if you need to increase your LTV, don't hesitate to contact me on LinkedIn or on our dot I o site. See you soon.
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