Qu'est-ce que le contenu généré par les utilisateurs (UGC) ?

User Generated Content désigne toute forme de contenu créé et partagé par les consommateurs, plutôt que par la marque elle-même.

Comment une plateforme peut vous aider à exploiter la puissance de l'UGC ?

En utilisant une plateforme UGC, les marques peuvent facilement gérer, conserver et intégrer le contenu généré par les utilisateurs dans leurs campagnes marketing. Ces plateformes fournissent des outils de gestion et d'analyse qui permettent de suivre facilement des indicateurs tels que les taux d'engagement et les clics.

Case studies - Blissim

Plan

Pro
‍UGC and Reviews

Number of reviews

3,475

Number of interactions

736,485

Time/week saved

5h

Reach

12.5M

EMV

278.4K€

"Wiink is the ideal tool to federate my ambassadors, follow their performance and centralize their content."

Create +30 missions on your platform to collect UGC

Blissim is a beauty ecosystem dedicated to all beauties thanks to its community and its role as a prescriber.

Blissim is the website that brings together the best of beauty and offers a selection of confidential or must-have brands, always adapted to the desires and needs of each individual.

The e-commerce website receives 2 million visits per month and has a strong community of 230,000 monthly subscribers and 305,000 followers on its Instagram account.

Blissim works with 300 brands in France, from industry giants to new green and Made in France brands.

Display UGC on website and ads to increase trust and conversion

Internalized ambassador program

Influence marketing: No process set up for seeding, very time consuming

Difficulty in collecting and centralizing user content

Low data granularity

No tracking of individual ambassadors' performance

Want to federate a community of ambassadors

Screenshot of Wiink's UGC platform dashboard

3,475 Trustpilot and Google reviews

19,893 usable content for commercial purposes

736,485 interactions

5h of time/week saved

12.5 million reaches: CPM of €0.12 vs. €8 on Meta

278.4K€ Earned Media Value (EMV)

"Wiink is the ideal tool to federate my ambassadors, followtheir performance and centralize their content. Theautomatic collection and moderation with image rightssaves me precious time. Wiink is very easy to use, althoughthe support is reactive and always listening. My ambassadorsreally appreciate the fun experience the platform offers."

Laurence Blondeau
Customer Experience Director
Blissim

Key features make us different.

CRM

Use our CRM to identify your power user, track their performance and missions

UGC library

Centralize all content, analyse performance and reuse the content on your ads, website, product description...

Segmentation

Easily create lists to segment your users, link them to missions and rewards to target your needs

Obtain content right

You have the right on all produced content so you can reuse it wherever you want !

Integrated

Facilitate your experience by using our Shopify integration. It will be never easy to create a loyalty program.

QR code generation

Add a QR Code of your space in your command to reach your customer at the best moment.

Try our loyalty program platform in 2 minutes.

Loyalty

Referral

UGC

Reviews

Influence

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