Blissim is a beauty ecosystem dedicated to all beautiesthanks to its community and its role as a prescriber.Blissim is the website that brings together the best ofbeauty and offers a selection of confidential or must-havebrands, always adapted to the desires and needs of eachindividual.The e-commerce website receives 2 million visits per monthand has a strong community of 230,000 monthlysubscribers and 305,000 followers on its Instagramaccount.Blissim works with 300 brands in France, from industrygiants to new green and Made in France brands.
Influence marketing: No process set up for seeding, very time consuming
Difficulty in collecting and centralizing user content
Internalized ambassador programInfluence marketing: No process set up for seeding, verytime consumingDifficulty in collecting and centralizing user contentLow data granularityNo tracking of individual ambassadors' performanceWant to federate a community of ambassadors
12.5 million reaches: CPM of €0.12 vs. €8 on Meta
19,893 usable content for commercial purposes
"Loyoly is the ideal tool to federate my ambassadors, followtheir performance and centralize their content. The automatic collection and moderation with image rights saves me precious time. Loyoly is very easy to use, althoughthe support is reactive and always listening. My ambassadorsreally appreciate the fun experience the platform offers."
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