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How Poiscaille made twice its sales' objectives thanks to Loyoly UGCs?

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X2

Ads Conversion

+400

Content generated

About

Poiscaille is a company that has chosen to democratize theshort cycle and sustainable fishing.

They have a communityof customers and a community of fishermen.Poiscaille offers products from objectively sustainablefishing.Their fishermen work on small boats that follow precisecriteria to preserve the resource.

Challenges

Collect image rights to reuse contents

Tracking (organization and structure)

UGC centralization and categorization

Faced with meta algorithms and increasing acquisition costs, Poiscaille wanted to optimize its conversion by using UGC

Poiscaille's main goal in starting to use Loyoly was to collect UGC to mobilize their community and to collect a lot of UGC

Solution

Conversion rate 2 to 4 times higher than traditional ads

30% more engagement than brandedcontent

Poiscaille use the UGC & Reviews product, to brief their customers they were able to propose missions to collect UGCs and leverage content creation on social networks.

"Thanks to Loyoly we've been able to collect hundreds of pieces of content from our clients, which have allowed us to strengthen our branding strategy on social media and create more based on the UCGs we've collected. Being able to dothis scalably from one place has saved us a lot of time!"

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